Citria is a place where the people can enjoy from a natural juice, tea, deserts and salads made from citrus. The brand aims to link through a natural context, consumer and organic products to create a unique atmosphere in the city.
The name connects the base of the brand and is links a phonetic context to give personality and a concept of community, same values are reflected in the logo.
The identity is the results of the union between history of orange trade and the present culture. The pattern was inspired in the mediterranean mosaics, giving a modern twist with geometric elements that remind citrus, while the mix of warm colors add to the brand a fresh and unique style.