Floto is a Mexican studio specializing in the creation and production of video. Their projects are characterized by unlimited use of imagination reflected in the surrealist and mysterious style of their videos.
The brand proposal begun with the name floto (float). To create a visual significance, it was used a pattern of shapes that reference the dust floating in the air, like the imagination float in the mind.
The dark color gives to the brand a mysterious and professional character and the use of the word "end" in the texts refer to the stories they tell in their videos.
"We are floto and we live in your imagination. End."